activation . mobile innovation
Everyone should enjoy erotica tailored to exactly what turns them on.
histoire de se faire plaisir
Cannes Shortlist (Radio & Audio Single-Market)
Digital Strategy Grand Prix Gold
One Show Shortlist (Experiential Radio & Audio)
Webby's Shortlist (Health & Wellness Branded Content)
50% of youth in France don't know how to use lube. So we're teaching them with the first most customisable audio erotica experience, to your sexuality and sensuality.
Keep your hands free to explore all the ways lube brings you pleasure.
Role: Concept + Development + Production
Art Director: Aleksandr Bobrov
Creative Director: Emmanuel Bougneres
What do you have: penis or vagina?
What sex do you prefer: soft or intense?
What's your safeword: unicorn, lipstick, or pineapple?
You want to play with yourself, one other, or two others?
If two others, in what combination?