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durex

activation . mobile innovation

Everyone should enjoy erotica tailored to exactly what turns them on.  

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histoire de se faire plaisir 

  • Cannes Shortlist (Radio & Audio Single-Market)  

  • Digital Strategy Grand Prix Gold

  • PHNX Silver 

  • One Show Shortlist (​Experiential Radio & Audio)

  • Webby's Shortlist (Health & Wellness Branded Content) 

50% of youth in France don't know how to use lube. So we're teaching them with the first most customisable audio erotica experience, to your sexuality and sensuality.  

 

Keep your hands free to explore all the ways lube brings you pleasure. 

histoiredesefaireplaisir.durex.fr 

 

Role: Concept + Development + Production 

Art Director: Aleksandr Bobrov 

Creative Director: Emmanuel Bougneres 

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Opening Screen 

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What do you have: penis or vagina? 

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What sex do you prefer: soft or intense? 

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What's your safeword: unicorn, lipstick, or pineapple? 

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You want to play with yourself, one other, or two others? 

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If two others, in what combination? 

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