durex
activation . mobile innovation
Everyone should enjoy erotica tailored to exactly what turns them on.
![Screen Shot 2022-11-19 at 12.23.59.png](https://static.wixstatic.com/media/98e76a_e1b5fb7e27e64ec8a9630c7890034972~mv2.png/v1/fill/w_502,h_278,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202022-11-19%20at%2012_23_59.png)
histoire de se faire plaisir
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Cannes Shortlist (Radio & Audio Single-Market)
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Digital Strategy Grand Prix Gold
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PHNX Silver
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One Show Shortlist (​Experiential Radio & Audio)
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Webby's Shortlist (Health & Wellness Branded Content)
50% of youth in France don't know how to use lube. So we're teaching them with the first most customisable audio erotica experience, to your sexuality and sensuality.
Keep your hands free to explore all the ways lube brings you pleasure.
histoiredesefaireplaisir.durex.fr
Role: Concept + Development + Production
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Art Director: Aleksandr Bobrov
Creative Director: Emmanuel Bougneres
![Screen Shot 2022-11-19 at 12.23.39.png](https://static.wixstatic.com/media/98e76a_f9696934fdc04cee820d3836445e8b67~mv2.png/v1/fill/w_310,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202022-11-19%20at%2012_23_39.png)
Opening Screen
![Screen Shot 2022-11-19 at 12.24.30.png](https://static.wixstatic.com/media/98e76a_dc3562eb9b834de1a027a4e993f8fca0~mv2.png/v1/fill/w_310,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202022-11-19%20at%2012_24_30.png)
What do you have: penis or vagina?
![Screen Shot 2022-11-19 at 12.25.09.png](https://static.wixstatic.com/media/98e76a_0063624e61d4483da85238a0df18877a~mv2.png/v1/fill/w_311,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202022-11-19%20at%2012_25_09.png)
What sex do you prefer: soft or intense?
![Screen Shot 2022-11-19 at 12.24.50.png](https://static.wixstatic.com/media/98e76a_62015d81ca4b449bb94583d260fd2095~mv2.png/v1/fill/w_312,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202022-11-19%20at%2012_24_50.png)
What's your safeword: unicorn, lipstick, or pineapple?
![Screen Shot 2022-11-19 at 12.26.38.png](https://static.wixstatic.com/media/98e76a_ba9170e75bcd4392a8efb6fa7232ee19~mv2.png/v1/fill/w_311,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202022-11-19%20at%2012_26_38.png)
You want to play with yourself, one other, or two others?
![Screen Shot 2022-11-19 at 12.27.00.png](https://static.wixstatic.com/media/98e76a_c8a695e95ffd4122ab0cea814841a8f9~mv2.png/v1/fill/w_311,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202022-11-19%20at%2012_27_00.png)
If two others, in what combination?