AF KLM + Flying Blue

various works

Defining how Flying Blue talks and who AF KLM is. Fun stuff. 

building bridges 

AF KLM brand identity film 

Air France KLM wanted to boldly prove to their major stakeholders and flyers that post-pandemic, they were stronger than ever. 

 

So we dug deep into their core ethos to reveal: their passion is building bridges across the world.  

And we showed it literally. 

 

Role: concept + production  

Art Director: Aleksandr Bobrov 

Creative Director: Emmanuel Bougneres 

earn miles everywhere 

flying blue print ads 

Book flights to earn Miles 

I wrote some print ads to show how you can earn Miles on trips to do more trips, with AF KLM's loyalty programme Flying Blue.  

Was very chuffed when the director texted "YEEEESS THIS IS THE REAL TONE OF VOICE OF FLYING BLUE!!!!" 

 

Role: Concept + Copy

Art Director: Fouss Magassa

Creative Director: Thibaud Le Juge, Marc Badinand 

Flying Blue print
Flying Blue print
Flying Blue print

Rent cars to earn Miles 

Flying Blue print
Flying Blue print
Flying Blue print

Book hotels to earn Miles 

Flying Blue print
Flying Blue print
Flying Blue print