philips

haptocube . concept innovation . student work

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Future Lions Shortlist 

ADC Junior Merit 

Future Award Silver 

Clio Health Shortlist 

SXSW Top 5 Student Innovation Finalist 

Creative Conscience Shortlist 

With surgery, everyone inside or outside of the operating room is afraid.

 

Philips merges emotional psychology and cutting-edge technology to create Haptocube - a cube that lets you hold hands with your loved one during surgery.

 

Lowering stress levels to boost chances of successful surgery. 

Role: Concept + Script 

Art Direction: Aleksandr Sash Bobrov 

Copywriting: Gabi van der Linden

Creative Directors: Menno Klun, Niklas Frings-Rupp