haptocube . concept innovation . student work
Future Lions Shortlist
ADC Junior Merit
Future Award Silver
Clio Health Shortlist
SXSW Top 5 Student Innovation Finalist
Creative Conscience Shortlist
With surgery, everyone inside or outside of the operating room is afraid.
Philips merges emotional psychology and cutting-edge technology to create Haptocube - a cube that lets you hold hands with your loved one during surgery.
Lowering stress levels to boost chances of successful surgery.
Role: Concept + Script
Art Direction: Aleksandr Sash Bobrov
Copywriting: Gabi van der Linden
Creative Directors: Menno Klun, Niklas Frings-Rupp