philips

haptocube . concept innovation . student work

Future Lions Shortlist

ADC Junior Merit

Future Award Silver

Clio Health Shortlist

SXSW Top 5 Student Innovation Finalist

Creative Conscience Shortlist

With surgery, everyone inside or outside of the operating room is afraid.

Philips merges emotional psychology and cutting-edge technology to create Haptocube - a cube that lets you hold hands with your loved one during surgery.

Lowering stress levels to boost chances of successful surgery.

Role: Concept + Script

Art Direction: Aleksandr Sash Bobrov

Copywriting: Gabi van der Linden

Creative Directors: Menno Klun, Niklas Frings-Rupp