volkswagen
model launches . digital + social
It's been fun making thumb-stopping, eye-catching stuff for the German goliath of cars.
"skip reading"
the 1st audio catalogue with Google Home
tiguan - launch
tech innovation + digital OOH + social media
Technology and innovation keep our lives exciting. And the Passat's got both.
Role: Concept + Scripts
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Art Director: Joaquin Aubele, Ryan Leckie
Creative Directors: Matthias Preuß, Jakob Eckstein,
Julijus Rebic, Roman Jonsson
"skip dark streets" - digital OOH
try the Ambient Light feature yourself to light up the city
"skip usual influencers"
the Tiguan takes over VW's Insta channel
"skip still stories" - Insta story
tap to turn on the Ambient Light feature in the car
"skip unpersonal" - digital OOH
see yourself driving the Tiguan in its latest ad
"Busy in a frame" Insta story
"From the wall" Insta story
"Zoom in" Insta story
passat - launch
social media
The smart, intuitive Passat lets you feel free to be busy with everything life throws at you.
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Here are some highlights.
Role: Concepts + Copy
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Copy: John Speer
Art Director: Joaquin Aubele, Ryan Leckie
Creative Directors: Julijus Rebic, Roman Jonsson
Click to read some Facebook and Insta posts!
"Busy 360" Interactive Insta story
"3 Perspectives" Insta story
up! GTI - Instagram story ad
"3 taps to up!grade" - e-up! Insta story
up! - digital launch
social media
In need of an up!grade? The Volkswagen up! line's got your back. We created a digital-first campaign for our young, urban audience.
Here's just a taste.
Role: Concept + Copy
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Art Director: Hella Fekete
Creative Directors: Roman Jonsson, Julijus Rebic