volkswagen
model launches . digital + social
It's been fun making thumb-stopping, eye-catching stuff for the German goliath of cars.
![VOICE-CATALOGUE-GOOGLE-HOME.jpg](https://static.wixstatic.com/media/98e76a_04dcaba731414ea0843f12c3c8d193d8~mv2.jpg/v1/fill/w_410,h_225,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/VOICE-CATALOGUE-GOOGLE-HOME.jpg)
![VOICE-CATALOGUE-01.jpg](https://static.wixstatic.com/media/98e76a_335f37d4bbdb42c299c152be94bf4e35~mv2.jpg/v1/fill/w_301,h_165,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/VOICE-CATALOGUE-01.jpg)
"skip reading"
the 1st audio catalogue with Google Home
tiguan - launch
tech innovation + digital OOH + social media
Technology and innovation keep our lives exciting. And the Passat's got both.
Role: Concept + Scripts
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Art Director: Joaquin Aubele, Ryan Leckie
Creative Directors: Matthias Preuß, Jakob Eckstein,
Julijus Rebic, Roman Jonsson
![SKIP_DARK-STREETS_5.gif](https://static.wixstatic.com/media/98e76a_4019d2bb4cdd4d3d9a7ba48d05032fc2~mv2.gif)
"skip dark streets" - digital OOH
try the Ambient Light feature yourself to light up the city
![tiguan_unpersonal.gif](https://static.wixstatic.com/media/98e76a_fc6ee87134204b7da18045db7328370b~mv2.gif)
![SKIP-STILL-STORIES_neu.gif](https://static.wixstatic.com/media/98e76a_1d11ffabd9574feda285970006915434~mv2.gif)
![SKIP_USUAL-INFLUENCERS_1.gif](https://static.wixstatic.com/media/98e76a_e297c78bd7ee487b984bbfb0344ada75~mv2.gif)
"skip usual influencers"
the Tiguan takes over VW's Insta channel
"skip still stories" - Insta story
tap to turn on the Ambient Light feature in the car
"skip unpersonal" - digital OOH
see yourself driving the Tiguan in its latest ad
"Busy in a frame" Insta story
"From the wall" Insta story
"Zoom in" Insta story
passat - launch
social media
The smart, intuitive Passat lets you feel free to be busy with everything life throws at you.
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Here are some highlights.
Role: Concepts + Copy
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Copy: John Speer
Art Director: Joaquin Aubele, Ryan Leckie
Creative Directors: Julijus Rebic, Roman Jonsson
![00_commander_FB.png](https://static.wixstatic.com/media/98e76a_5b8e4865fca84d7096e55dbdd42f094e~mv2.png/v1/crop/x_6,y_0,w_677,h_1080/fill/w_53,h_85,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/00_commander_FB.png)
![00_FB 3.png](https://static.wixstatic.com/media/98e76a_bdad1d16c190443da91fa5a217554c22~mv2.png/v1/crop/x_0,y_0,w_1168,h_1077/fill/w_92,h_85,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/00_FB%203.png)
Click to read some Facebook and Insta posts!
"Busy 360" Interactive Insta story
"3 Perspectives" Insta story
![iphone.png](https://static.wixstatic.com/media/98e76a_13b4ee43011549d6b7f483a6f490892d~mv2.png/v1/crop/x_591,y_102,w_974,h_1932/fill/w_55,h_109,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/iphone.png)
up! GTI - Instagram story ad
![iphone.png](https://static.wixstatic.com/media/98e76a_13b4ee43011549d6b7f483a6f490892d~mv2.png/v1/crop/x_591,y_102,w_974,h_1932/fill/w_55,h_109,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/iphone.png)
"3 taps to up!grade" - e-up! Insta story
up! - digital launch
social media
In need of an up!grade? The Volkswagen up! line's got your back. We created a digital-first campaign for our young, urban audience.
Here's just a taste.
Role: Concept + Copy
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Art Director: Hella Fekete
Creative Directors: Roman Jonsson, Julijus Rebic